Google’s acquisition of Motorola Mobility
Google’s purchase of Motorola Mobility shows how much Google is serious about the investment in Mobile and Smart Device segment.
Though Google claims running Motorola as a separate business (http://googleblog.blogspot.com/2011/08/supercharging-android-google-to-acquire.html), it is difficult to believe Google ignoring the potential of coupling Andriod with Motorola hardware and thereafter throwing serious challenge to Apple, the current market leader.
Google definitely is going into the market big time, and with huge investments and long term planning.
First, they might have missed the first bus of Social Media to Facebook (and Twitter etc), but Google+ (https://plus.google.com/) is a serious threat to Facebook. By July 24, it had already touched 25M worldwide active users – the rate is much higher than Facebook, Twitter or LinkedIn. Mr Mark Zuckerberg is feeling the heat.
Second, they made Andriod almost the one-stop shop for Smartphone OS, second to only iOS, which is not Open Source. Windows, RIM and Symbian seems to be lagging far behind.
Now, they can build an integrated and super powerful device with Andriod and Motorola Hardware. Another driver of purchasing Motorola is to increase its patent portfolio and resolving the Patent woes on Andriod ecosystem. Motorola holds 17,000 issued patents worldwide and has another 7,500 patents in progress. Google and Andriod will use these to compete with Apple, Microsoft, Nokia, Samsung and others.
This move can also give Google TV a fighting chance since Motorola is one of the biggest players in the set-top box space.
It will be quite interesting to see which Andriod version is shipped as Open Source and available for players like Samsung, HTC, Dell, Sony Ericsson and other Andriod vendors. We should not be surprised if the market sees launch of a new smartphone from Google with a special version on Andriod bundled and packaged with Motorola hardware – which looks more like the latest iPhone!!!
Another affect on the market is, the shares of Nokia and RIM has jumped up all of a sudden, everyone expecting same acquisition move by companies like Microsoft.