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Technology’s Good, Bad and Ugly of 2010

Submitted byApoorva Prakash on December 22, 2010 – 6:10 am2 Comments

As 2010 is wrapping up fast, I hope it’s a good time to look back and evaluate the happenings. Overall, we can say it was an average year from technology point of view. Various things were introduced, everything from advanced smart-phones to cheap e-readers to bold new set-top boxes. And let’s not forget the rise of the tablet era with the introduction of the Apple iPad. Hmm, however some achieved high success, and few… what to say.
It is said that high can’t be measured without lows. And if we look back, we get so many things to evaluate for good and bad. So, what I’ve decided is – to write a countdown article mentioning top 15 technology success and failures of the last year.
But before starting, I’d like to justify the title of this article. If something is evolved and it meets the expectation then it is kept in the category of ‘Good’, otherwise ‘Bad’, and if it’s development process is killed, then I’ll put it in category ‘Ugly’. However, this is just a good logic and salute to Client Eastwood for giving us such nice movie as well as title for my article. :) Lets begin…

Top 15 Failures of 2010

15. McAfee’s fake update ‘false positive’
A news “McAfee update failure causes Windows XP crashes” flashed in the month of April. Whoops!!! A bad software update from McAfee put computer viruses to shame, when it shut down thousands of corporate Windows XP computers around the country. The problem was ? McAfee’s software flagged a critical system file as malicious and dumped it into quarantine. An update to McAfee’s software products identified a legitimate system file, SVCHOST.EXE, as malware and removed it from many systems. This is known as a ‘false positive’.

14. Google Buzz
Yes, nobody’s using Google Buzz(don’t say I’m nobody), despite the fact that every Gmail user had the service unwillingly piggybacked onto their account. I’m following almost my entire Gmail address book, and I get maybe two buzz updates per week. When I asked my friends (via Buzz) why nobody’s using it, I got back a single response: “One too many things that want to know what you’re doing now or what you’re thinking.” Which brings me to the next reason Google Buzz is a miserable failure. The reason I find is Google came late to the party. Everybody’s all a-twitter about Twitter (see what I did there?). Google’s arrival to the microblogging party is unexpected and totally untimely. So that’s why nobody’s using Buzz. The service was a tough sell to begin with, providing no Facebook integration and no way to push status updates to other social networks.

13. HP Slate 500
Even before Apple released the iPad, HP was positioning itself as a main competitor. The HP Slate 500 was supposed to have everything the iPad didn’t — Adobe Flash, front and rear cameras, USB input, removable storage — but plans changed when HP acquired Palm. Suddenly, the Slate went dark, eventually emerging as a business tablet with limited appeal. It was so limited, in fact, that HP expected to sell only 5,000 units, but “exceeded expectations” with 9,000 orders.

12. Android tablets
In 2010, so many tablets were launched, but instead only one dominated the market. Sure, Samsung’s Galaxy Tab is a decent enough rival to Apple’s iPad, but most manufacturers decided to wait until next year, when Google will release Honeycomb, a tablet-oriented version of Android. Other Android tablets, such as ICD’s Ultra (pictured), simply vanished from public consciousness.

11. Google Nexus One
We had high hopes for Google’s own Android smartphone, whose contract-free online-sales model was supposed to stick it to wireless carriers. Just one snag: Google relies on those wireless providers to make Android a success in the first place. But it failed, Why? I find three reasons:

  • The average consumer just doesn’t connect Google with mobile phones. Android is a very successful platform, but Android phones aren’t sold on their Google OS, they’re HTC phones or Samsung phones. Lots of people still think Google’s just a search engine, and though geeks are vocal, they’re not a huge market segment.
  • Only sold online. People like to hold things in their hands before they buy them, especially if it’s a big purchase. And they like to have deals stitched up for them.
  • No advertising. Of course if you google it, it’s top result.. but look at the effort Apple spends on adverts on TV, in papers, plastered all over stations. Phones are prestige items. If no-one’s heard of your handset, it’s a factor against buying one. Sure maybe Apple ODs on the hype and cult-like press conferences, but hell at least everybody has heard of them.

10. JooJoo
If the JooJoo, the CrunchPad, hadn’t come from the mind of TechCrunch editor Michael Arrington, it probably would have received less attention. But buzz can’t save a poor product, and the buggy, slow JooJoo never stood a chance, especially when it landed around the same time as the iPad. In case you missed it, the Crunchpad tablet PC-like device that was announced by TechCrunch’s Michael Arrington earlier this year has run into some internal problems – no, not the technical, operational or manufacturing type problems, but rather the political type.

9. Plastic Logic Que
Announced, delayed, and killed in the span of eight months, Plastic Logic’s Que was just another casualty in the e-reader price war. As lovely as an 8.5-by-11-inch E-Ink display sounds, the $649 starting price tag pretty much guaranteed that the Que would be dead on arrival. Plastic Logic says it’s still working on a next-generation model.

8. Google Wave
Wave technically coined in 2009, but the messaging and collaboration tool finally went public in May. It started out as an invite only application and the first users who got an invitation were the ones using Sandbox. In the first few weeks, everybody was dying to get their hands on the new product by google. Many weeks have gone by and google wave has opened their gates to everyone. But as the mystery of the google wave has unfolded, it has turned out that google wave has failed expectations. Google killed the project less than three months later. Why? Here are the reasons Too much conversation, Prone to excessive spamming, Real Time Chatting and Applications affect Load time are few important reasons of its failure.

7. iPhone 4 antenna
Knowledge of problems with the iPhone 4antenna went to the highest level.
An Apple senior antenna engineer, Ruben Caballero, raised concerns in planning meetings that the iPhone 4′s external antenna could cause reception problems, according to the report, and told Jobs his concern in 2009.
In addition, a phone carrier provider revealed the antenna problem, according to another person in the report.
Apple has grappled with the antenna issue almost since the day iPhone 4 was in customers’ hands in June. Some iPhone 4 owners reported that when the device is gripped in a certain way–usually if the lower left part of the phone is covered–the phone’s signal weakens or disappears.
Apple at first said that it was a problem common to any phone and suggested customers hold the phone in a different manner or purchase a rubber case for it. That didn’t seem to satisfy customers, and several days later Apple said the cause was actually related to software–the phone was incorrectly displaying the number of signal bars, and had been since 2007–and could be fixed with a forthcoming update.

6. White iPhone 4
Vaporware isn’t usually Apple’s thing, but the white iPhone 4 went up in smoke after months of broken promises. First it was pushed to July. Then “later this year.” And now it’s supposedly slated for spring 2011, which raises one question: Doesn’t it make more sense for Apple to focus on a pale iPhone 5?

5. BlackBerry Torch
The BlackBerry Torch only sold 150,000 units in its first three days? That’s not bad at all. The real disappointment here is how deeply RIM bought into its own hype.
The hordes are proclaiming the Torch a massive failure, and they’re right—but not because of how many units they sold. 150,000 handsets is a lot of phones. In fact, it’s totally in line with other major launches of the last couple of years: Sprint sold that many Evo 4Gs in its first three days, and it’s three times as many as the Palm Pre managed at launch.

4. Ask.com
After dropping Jeeves in 2006, Ask.com was never quite the same. The company redesigned its search product several times over the past few years, and in November finally decided to throw in the towel and outsource searches to a third party. Ask.com will now focus solely on its question-and-answer service — at least until it gets the redesign bug again.

3. Blockbuster
Blockbuster’s bankruptcy filing was no surprise to users of video rental 2.0 — namely, Netflix, Redbox, Hulu, and various set-top boxes and cable on-demand services. Although the company does offer Blockbuster On-Demand and mail-in rentals, this might be a case of “too little, too late,” because there’s no strategy to make its services any better than what’s already available. Blockbuster’s rival, Hollywood Video, went bankrupt and closed its doors in February.

2. MySpace
MySpace’s new design takes the focus off social networking and emphasizes media discovery. We think it’s a mess, but it’s also a concession: Facebook won the social war. And if you can’t beat ‘em, join ‘em.

1. Microsoft Kin
We saved the biggest failure for last. Microsoft’s Kin phone had the perfect setup for a colossal flop, from heaps of hype (the Verizon-Microsoft collaboration was once rumored to be an iPhone-killer) to a splashy marketing campaign aimed at cool teens and 20-somethings. But the product itself had the limitations of a feature phone — no video sharing, GPS, or apps — despite smartphone data pricing. The Kin was discontinued after just six weeks, though it recently made a comeback with stripped-down features and cheaper subscription plans. We suspect that Microsoft and Verizon are just dumping old inventory.

So, Microsoft Kin is the winner in this category.

Top 15 Winners of 2010

15. The iPhone Dev-Team and Apple Hacking
In July, the U.S. Copyright Office declared jailbreaking/unlocking iPhones to be legal–a win for consumers (at least, the hack-minded ones). But let’s face it, most of us are not really smart enough to figure out how to hack our devices all by ourselves. So thank you, iPhone Dev-Team, for all of your hard, unpaid work.

14. Froyo
No, not the delicious make-it-yourself Pinkberry-inspired frozen treat (although I would definitely put that at the top of my list), but Google’s Android version 2.2, colloquially known as “Froyo.” Android 2.2 was not only faster and sexier than previous Android iterations, but it included full flash support (take that, Apple!) and tethering. Perhaps Android 2.3–which was just released–will be a hit in 2011, but for now I’m sticking with Froyo.

13. Wii-Inspired Gaming
While it might seem like Sony’s Move controller for the Playstation 3 and Microsoft’s Kinect device for the Xbox 360 are a little behind the times compared to Nintendo’s Wii, that didn’t stop the add-ons to the two popular gaming consoles from selling quickly. Of course, it probably helps that both products launched later in the year — the Kinect, in fact, launched just a week before Black Friday.

12. iPhone4
The iPhone 4 was launched with an immense amount of hype and speculation surrounding it — and rightfully so, since it’s predecessors were (arguably) only the most influential smart phones in history. So how does one live up to such intimidating expectations? In Apple’s case, you do it by selling a record 1.7 million units in 3 days – over 70% more than their 3GS debut the year before. Success can be measured in numbers such as units sold, revenue generated, profit margins etc., but in Apple’s case, making money has not been a problem as of late. They have been immensely successful in almost every single venture they have embarked on this decade.

11. Avatar
Yes, I am talking about James Cameron’s movie – Avatar. In Academy Awards, it rocked. While 3D HDTVs didn’t exactly sweep the market this year (mostly due to expensive peripherals and lack of 3D content), James Cameron’s fantasy-sci-fi Pandora world of Avatar certainly did a lot to increase interest in the new technology. Unfortunately, the increased interest will have to wait –Panasonic has exclusive rights to the 3D Blu-ray version ofAvatar until 2012, and is only selling the sought-after disc as part of expensive bundles.

10. StarCraft II
You thought the iPad was special for selling 3 million units in the first 80 days? Well StarCraft II: Wings of Liberty sold half that number in the first two days. The much, much-anticipated sequel to Blizzard’s original real-time strategy game was 12 years in the making — and it shows. Needless to say, gamers young and old lined up (virtually and physically) to snag the game when it was released on July 27.

9. Google Voice
Google Voice has been around for a year and a half, but the online phone management service made some pretty big leaps in 2010. It was successfully ported to the iPhone in November, more than a year after it was initially rejected from the App Store. Google also added a free (though for a limited time) integrated call-to-phone service for Gmail users, and Gmail users responded enthusiastically by placing a million calls in the first 24 hours the service was available.

8. Angry Birds
Rovio Mobile probably had no idea what a potent combination little green pigs and slingshot-launching birds could be when it came out with Angry Birds in December 2009. The physics-based puzzle game, which features birds using themselves as cannon fodder in order to break down the defenses of egg-stealing pigs, has since been downloaded more than 50 million times across multiple mobile platforms.

7. 4G
Most of the major wireless carriers haven’t even released their new 4G networks yet, but the new super-fast data option is already buzzing on everybody’s minds. HTC released the first 4G phone in June, the HTC EVO 4G, on Sprint’s 4G network, and T-Mobile released its own MyTouch 4G shortly after. Verizon just recently announced that its 4G LTE networkis available in 39 U.S. cities, though Verizon currently has no 4G-capable phones available.

6. Windows 7
Lack of gripping doesn’t make software a success…but since Vista did create a lot of gripping from more than one channel, No Gripe is Good news for Windows 7 at least. So it should come as no surprise as was reported here yesterday “Windows 7 Fastest Selling Operating System In History Says Microsoft” that Windows7 has been a success story.
Now Steve Ballmer, Microsoft CEO, proclaimed at the 2010 Consumer Electronics Show in Las Vegas in January 2010, that Windows7 has close to 1 million applications supporting the Windows7 OS. No matter how you look at that, in just over two months, developers have embraced the OS. That is not all. The number of hardware devices supporting Windows7 is hovering around 250,000.

5. Groupon
If you have never heard of Groupon recently, you probably are not working in the tech industry because it is all over the blogosphere. After all, growing from zero to US$1.35 billion valuation in 18 months is pretty AMAZING.
So what are their secret weapons? What are they doing right? How are they gaining customers at such a rate? These are -

  • Crystal Clear Value Proposition
  • Built Virality inside the Product
  • Alternative to Traditional Advertising for Local Businesses
  • Negative Working Capital

4. Netflix
Even though Big Media is playing games with everyone else, Netflix seems to be finding ways to collaborate and also make customers happy. Biggest entertainment success of the year

3. Droid X
Droid X is a super hit smartphone, and it even had crossed the Motorola’s expectations. Though Motorola Droid X didn’t beat iPhone 4 in terms of the sales, but it has given iPhone 4 a great competition. Motorola Droid X is a really a fully loaded Android smartphone, and no doubt it’s one of the best smartphones Motorola has ever designed.
Thanks to Android, as Motorola has seen a lot of success these days with their Android based sets. Motorola managed to grab a respectable market share not just in United States, but also in countries like India. Motorola Tablet will sport a 10 inch screen, and 1 GHz or 1.3 GHz processor. Motorola Tablet will feature Android 3.0 OS!!! This tablet might make its debut by the end of 2010.

2. Samsung Galaxy Tab
Despite Steve Jobs’ protestations, folks seem to be loving this 7 inch Android Tablet from Samsung, even though it is running an OS not optimized for Tablets. No doubt about it, the Galaxy Tab is a success story. It is unveiled in Germany last week, and it is set to launch first in Europe. Initial reports of pricing, though, are not encouraging. In Sweden, the Galaxy Tab will retail for the equivalent of nearly $1250 USD, while the price reported from O2 in Germany places it near $1000 USD. Keep in mind this is nearly $200 more than the top-end 64Gb iPad with Wi-Fi and 3G.

1. Apple iPad
We can consider the 600,000 to 700,000 units sold on the first available day.
We can measure the simple amount of time bloggers and journalists rave about the product in reviews. For example, 12 of the 19 top stories on TechMeme are devoted to the Apple iPad.
I’ve been considering this one for some time. Developers are the backbone to the success of a product launch and Apple did it right. The compelling reason to own and use an Apple iPad is found in the App Store as well as the iBookstore.

So, Apple iPad is the winner in this category.

To CONCLUDE, I’d like to say that it was an average year from overall technology’s point of view. However, the year 2010 is a milestone in development of tablets, and started an era of tablets. A few failed and a few launched with bang. Success and failure are just two sides of a coin. No hard feelings for those who failed, this is just an critical review article, and even as Thomas Alva Edison’s quoted years back after successful evolution of electric bulb that – “I have not failed 1,000 times. I have successfully discovered 1,000 ways to NOT make a light bulb” and it is also said wounded minds have more power and potential of discovery. So, we’re expecting some good from failures, and just one word for achievers – Congrats !!!

About The Author

Apoorva Prakash

Apoorva Prakash is a Liferay Expert working with InfoAxon Technologies Ltd. He is always interested in upgrading himself and his area of interest is integrating third party packages in Liferay. He integrated CAS, LDAP, Google charts, Twitter, Facebook etc. successfully. He is a regular contributor of Liferay Community forum. He is an avid blogger and enjoys to write technical articles. You can follow him at his blog and on Twitter. He can be reached at apoorva.prakash@infoaxon.com.

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